Riders4Helmets Announces $10,000 Helmet Giveaway and Chance to Win iPad3

Lucky Equestrians Offered Opportunity To Win One Of 50 Helmets and iPad3 4G + WiFi

Lexington, KY (April 17th, 2012)–This month, the popular helmet awareness campaign Riders4Helmets.com is celebrating its two-year anniversary of educating equestrians on all aspects of helmet safety, by way of a monumental giveaway. Lucky equestrians could win one of 50 helmets, which have a combined value of approximately $10,000, or the highly sought after iPad3 (the new iPad) 4G + WiFi.

“In recognition of our two-year anniversary we wanted to do something really special to thank the many equestrians who have supported the riders4helmets campaign,” said Lyndsey White, Riders4Helmets founder. “The campaign has grown bigger than we ever could have imagined, and we are proud to know that it has made a difference in the lives of many people around the globe.”

Visitors to the Rolex KY 3DE (April 26-April 29) may visit the Riders4Helmets area in the “old” indoor arena to register for the giveaway, receive helmet safety literature, and, have the opportunity to participate in helmet fitting demonstrations. Equestrians who are unable to attend Rolex can still register for the giveaway by visiting www.riders4helmets.com/register-for-giveaway/. The registration closes midnight (eastern standard time USA) on Sunday May 6th, 2012. Riders4Helmets horse and rider logo wear will also be available for purchase at Rolex, the proceeds of which will be used to fund educational events such as helmet safety symposiums.

“We are sincerely grateful to the sponsors of both the helmet and iPad giveaway”, said Chad Mendell, Riders4Helmets. “Without the support of generous sponsors, Riders4Helmets would not be able to offer these amazing prizes and educational events.

“The iPad3 giveaway is kindly sponsored by: Riders4Helmets.com, Equestrian Professional, EquestrianCollections.com, Broadstone Equine Insurance, Fresh Helmet, Sellstedter Hof, Cartier Farms, Troxel and, Rise Systems. The helmet giveaway is kindly sponsored by: GPA, Samshield, Troxel, Charles Owen, International Riding Supply (IRH), Tipperary, Ovation, Pegasus and One K.

Giveaway winners will be selected at random and announced at www.riders4helmets.com on Monday May 7th, 2012. Official giveaway rules can be found at: www.riders4helmets.com/official-rules/

The Riders4Helmets campaign has rapidly gained the support of equestrians around the globe. After organizing National Helmet Awareness Day held in the USA in 2010, the campaign went on to organize International Helmet Awareness Day in 2011 in which over 500 equestrian retailers participated. Riders4Helmets has also hosted three Riders4Helmets Safety Symposia. Plans are already in the works for International Helmet Awareness Day 2012, and a 4th Riders4Helmets Safety Symposium, both to be held summer 2012.

For more information on the Riders4Helmets campaign, visit www.riders4helmets.com. You can also follow the campaign on the Facebook Page, and on Twitter.

Riders4Helmets was founded in early 2010 after Olympic dressage rider Courtney King Dye was seriously injured in a riding accident. King Dye, who remained in a coma for a month following her accident, was not wearing a helmet at the time of the accident, and is still undergoing rehabilitation.